ABOUT
KATE YERRELL
Kate has extensive experience in global business and marketing strategy, having worked as a Senior Marketing Manager at global auction house, Sotheby's, as well as for digital and full service marketing & graphic design agencies in her 20 year career.
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She has created strategies, carried out customer research, developed launch plans, built marketing plans around budgets, large and small, and varied requirements, negotiated deals on global advertising plans, advised clients not to spend money on marketing until they were ready with their internal processes, posted statuses, tweeted and pinned on a variety of social media platforms, directed photographic shoots and taken the photos, convinced the non-believers in marketing to believe, explained the technical to the non-techies, lead the build on complex websites and sent many beautifully designed emails; all of this and more to a varied group of industries from artists and auctioneers, private schools and IT companies to builders, lawyers, local shops and global retailers.
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The result of this varied and extensive experience is a true all round perspective for businesses aiming to improve not only their brand and market position but also their systems and processes, allowing them to approach their marketing with the internal structure to cope with the increased demand and sales that their investment in marketing will inevitably bring.
"Kate is a pleasure to work with, I always have jobs come in at the last minute and she is always on hand to come up with creative ideas with a short deadline."